Kariobangi Sharks FC to join TikTok, , the world’s leading destination for short-form mobile video. The club becomes the first club in sub-Saharan Africa to join the platform and only the second one in the entire continent.

Sharks officially launched on TikTok on Friday 18th October 2019. The acceptance on the platform has been impressive with over 50 followers subscribing in just the first 12 hours after the account was opened.

The first video drew 808 by Tuesday and the video showing the team arrival to the Afraha Stadium on Saturday has got over 5000 views by the time of writing.

Football content is very popular on TikTok, where it has a great reception among users, mainly the millennials and the Z generation.

“More than the symbolic achievement of joining the short-video platform, this reflects the leading position of Kariobangi Sharks Fc in the digital ecosystem of social networks where it boasts of over 100 000 followers collectively across Facebook, Twitter and Instagram,” said the club C.E.O Ms Lynda Ambiyo.

The TikTok boom is spreading across the globe as it was the most downloaded app in 2018. This launch is a clear example of the love and affinity that the club generates among the younger audience, which forms the main user base of users.

She added, “ At Kariobangi Sharks, we believe the best way to connect and generate engagement with our audience is via new communication channels with which we can interact with users and generate unique experiences that help to take the club closer to its fans around the world. That is why we are so proud to have joined TikTok, the leading destination for short form videos with the greatest potential for growth today and that enjoys wide popularity among young people. We hope this will continue to consolidate Kariobangi Sharks Fc leadership on the social networks in our country.”


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